It’s important to ask what your why is—the main thing that gives

you a strong sense of purpose and well-being. Once you

crystallise this into a personal mission statement, you can find

greater fulfilment, develop more confidence, and make more of a

positive impact on people’s lives.

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Your why is your purpose in life, the driving force that keeps you going when times get hard and keeps you diligent when things are going well. Everyone has a different why, although there are several common threads. Love, success, legacy, security—these are just some of the main things people might articulate as their why.

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Your why might be obtaining financial independence or finding a job that enables you to travel the world. It could be seeking meaningful relationships or pursuing your personal ambitions. Perhaps it’s looking at life with a sense of humour or with a focus on helping those in need. No matter what it is, it can serve as your North Star—a central guiding principle to help you make both every day and longer-term decisions that have impact.